Privacy & Security

We take your privacy seriously and this privacy statement explains how Serenecharm (collectively, “we,” “us,” or “our”) collects, uses, shares, and processes your information.
 
Collection and Use of Personal Data
 
Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.
 
Promoting safety and security
 
We abide by the principles of legality, legitimacy, and transparency, use, and process the least data within a limited scope of purpose, and take technical and administrative measures to protect the security of the data. We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping to ensure the safety of our products and services.
 
Here is a description of the types of personal data we may collect and how we may use it:
 
What Personal Data We Collect
 
ⅰ. Data you provide:
 
We collect the personal data you provide when you use our products and services or otherwise interact with us, such as when you create an account, contact us, participate in an online survey, or use our online help or online chat tool. If you make a purchase, we collect personal data in connection with the purchase. This data includes your payment data, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping, and contact details.
 
ⅱ. Data about the use of our services and products.
 
When you visit our website/application, we may collect data about the type of device you use, your device's unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device's approximate location to allow us to improve our products and services.
 
We may collect your contact information, including names, user names, billing and shipping addresses, email addresses, phone numbers, and other digital information.
 
We may collect your payment information, including credit/debit card numbers and PayPal accounts, when you place orders. We may collect your purchase/return/exchange information and information on how you are using our website including your IP addresses, details about your visits to the website, your browser types, the amount of time you spend on our website, and other data. We may also track the pages you visit, look at what website you came from, or what website you visit when you leave us. We collect this information using third-party tracking tools.
 
How We Use Your Personal Data
 
Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, offer you targeted advertisements and services, and protect ourselves and our customers.
 
ⅰ. Providing, improving, and developing our products and services:
 
We use personal data to help us provide, improve, and develop our products, services, and advertising. This includes using personal data for purposes such as data analysis, research, and audits. Such processing is based on our legitimate interest in offering you products and services and for business continuity. If you enter a contest or other promotion, we may use the personal data you provide to administer those programs. Some of these activities have additional rules, which may contain further data about how we use personal data, so we encourage you to read those rules carefully before participating.
 
ⅱ. Communicating with you:
 
Subject to your prior express consent, we may use personal data to send you marketing communications in relation to our own products and services, communicate with you about your account or transactions, and inform you about our policies and terms. If you no longer wish to receive email communications for marketing purposes, please contact us to opt-out. We also may use your data to process and respond to your requests when you contact us. Subject to your prior express consent, we may share your personal data with third-party partners who may send you marketing communications in relation to their products and services. Subject to your prior express consent, we may use personal data to personalize your experience with our products and services and on third-party websites and applications and to determine the effectiveness of our promotional campaigns.
 
We may collect information from you directly. Examples include:
 
You create a Serenecharm account.
 
You subscribe to newsletters, email notifications, or mobile messages from us.
 
You visit the site and purchase our products.
 
You upload pictures, comments, or reviews on our site. You connect us to customer service via email or other social media platforms. You participate in the questionnaires from Serenecharm. You enter a lottery, contest, or promotion activity. We may collect information from you passively. For example, we may use tracking tools like browser cookies, Google Analytics, tracking pixels/web beacons, and other technologies to receive and store certain types of information. We may have third-party business partners collect non-personally identifiable information when you visit the site. We may collect your information from other sources. For example, when your friends purchase from Serenecharm and send the product to you, or your friends submit your information to us through a refer-a-friend type feature. If you use one of such features, please be sure you have been authorized by a very close friend or family to share the information, and you submit the email address only.
 
SMS Service
 
If you use a mobile device to access pages throughout Serenecharm.com optimized for mobile viewing, opt-in to receive text message communications (SMS) from Serenecharm registration as Serenecharm.com ("Serenecharm"), or use a mobile application, the following terms and conditions apply. Your access to Serenecharm.com via your mobile device or the use of a mobile application confirms your agreement to these terms and conditions. By opting in, I acknowledge text message communications may be sent to my mobile device using an automatic telephone dialer, and that consent is not required to purchase Serenecharm products or services. By agreeing to receive text message communications (SMS) from Serenecharm, you certify that you are over 18 years of age; and 1. You are the mobile account holder, or 2. You have the account holder’s permission to enroll the designated mobile phone number and can incur any mobile message or data charges. You agree that you are solely responsible for all message and data charges that apply to the use of your mobile device to access Serenecharm.com or the use of a mobile application. All such charges are billed by and payable to your mobile service provider. Please contact your participating mobile service provider for pricing plans, participation status, and details. You understand that wireless through Wi-Fi or a participating mobile service provider may not be available in all areas at all times and may be affected by product, software, coverage, or other service changes made by your mobile service provider or otherwise. Additional terms and conditions may apply to your use of a mobile application, based on the type of a mobile device on which you install and use the mobile application.
 
NOTE: For any of the uses of your data described above that require your prior express consent, note that you may withdraw your consent by contacting us.
 
Definition of "Cookies"
 
Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices. We also use other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, for similar purposes. In this Cookie Statement, we refer to all of these technologies as "cookies."
 
Use of Cookies
 
We use cookies to provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience. Please note that the specific cookies we may use vary depending on the specific websites and services you use.
 
Disclosure of Personal Data
 
We make certain personal data available to strategic partners that work with us to provide our products and services or help us market to customers. Personal data will only be shared by us with these companies in order to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior express consent.
 
Data Disclosure or Storage, Transfer, and Processing
 
ⅰ. Fulfillment of legal obligations:
 
Due to the mandatory laws of the European Economic Area or the country in which the user lives, certain legal acts exist or have occurred and certain legal obligations need to be fulfilled. Treatment of personal data of EEA residents ---As described below, if you reside within the European Economic Area (EEA), our processing of your personal data will be legitimized: Whenever we require your consent for the processing of your personal data such processing will be justified pursuant to Article 6(1) of the General Data Protection Regulation (EU) ("GDPR").
 
ⅱ. For the purpose of reasonable implementation or application of this article:
 
We may share personal data with all our-affiliated companies. In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal data to the relevant third party.  We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.
 
ⅲ. Legal Compliance and Security or Protect Other Rights
 
It may be necessary - by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data. We may also disclose personal data if we determine that, for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
 
Your Rights
 
We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. You have the right to access, correct, or delete the personal data that we collect. You are also entitled to restrict or object, at any time, to the further processing of your personal data. You have the right to receive your personal data in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal data. To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain. You may contact us to exercise your rights. We will respond to your request in a reasonable timeframe, and in any event, in less than 30 days.
 
Third-Party Websites and Services
 
When a customer operates a link to a third-party website that has a relationship with us, we do not assume any obligation or responsibility for such a policy because of the third party's privacy policy. Our website, products, and services may contain links to or the ability for you to access third-party websites, products, and services. We are not responsible for the privacy practices employed by those third parties, nor are we responsible for the information or content their products and services contain. This Privacy Statement applies solely to data collected by us through our products and services. We encourage you to read the privacy policies of any third party before proceeding to use their websites, products, or services.
 
Google AdWords & Analytics remarketing cookies
 
We use Google AdWords remarketing services to show advertisements on third-party websites (including Google) to previous visitors of SERENE CHARM. This might mean we show advertisements to visitors who, for instance, have not yet successfully completed the order process. The advertisements may be text-based, or they may be display ads within the Google Display Network.
 
All collected data is used in accordance with our privacy policy, as well as Google’s. You can set up your preferences regarding advertisements through the Google Ad Preference page.
 
Affiliate cookies
 
We cooperate with affiliate business partners to collect information and other behavioral data from you for purposes such as targeting advertising services and better understanding the effectiveness of our affiliate advertisements placed on third-party websites.
 
The below companies may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage, and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use, and sale of your personal data and your rights, please use the below links.
 
https://rakutenadvertising.com/legal-notices/services-privacy-policy/
https://rakutenadvertising.com/legal-notices/services-privacy-rightsrequest-form/
 
Criteo cookies
We also cooperate with Criteo for re-targeting. Criteo specializes in creating personalized advertisements through “Criteo Dynamic Retargeting” and “Criteo Sponsored Products”. Criteo builds advertisements for users who visit our website or mobile application and with publishers to display personalized advertisements.
 
The aim is to deliver advertisements by displaying products that you might be interested in, based on your recent browsing behavior or search.
 
Example of a “Criteo Dynamic Retargeting” Product ad: if you visit and browse on website/mobile application A, on a subsequent online visit to the website/mobile application B, you will see ads personalized by your browsing history on website/mobile application A.
 
Example of a “Criteo Sponsored Products” Product ad: if you make a search on our website “Criteo Sponsored Products”), you will see ads personalized by your search on that website. With Criteo service, you should receive personalized ads that are more relevant to you than the standard advertising you would receive without Criteo.
 
Social media cookies
 
When you engage with our content on or through third-party social networking websites, plug-ins, and applications, you may allow us to have access to certain social media account information (e.g., name, username, email address, gender) as determined by the settings of the social media services to deliver the content or as part of the operation of the website, plug-in or application. Social media platforms may collect information about your use of our services and may notify other users of the platform about your activities on our website and device applications. Social media services may also use cookies or other technologies to provide services or track your online activities over time and across multiple websites and device applications. Your interactions with social media features are governed by the respective privacy policies of the companies providing the features.
 
Data Security, Integrity, and Retention
 
We use reasonable technical, administrative, and physical security measures designed to safeguard and help prevent unauthorized access to your data and to correctly use the data we collect. We will retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or permitted by law.
 
Changes to this Privacy Statement
 
We may periodically change this Privacy Statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. Your continued use of our products and services after the effective date of the Privacy Statement means that you accept the revised Privacy Statement. If you do not agree to the revised contact with us Privacy Statement, please refrain from using our products or services and contact us to close any account you may have created.
 
Governing Law
 
This privacy policy and any separate agreements whereby we provide your Services shall be governed by and construed in accordance with the laws of the USA.
 
Contact us
 
If you have any questions concerning this Privacy Policy or the website, please do not hesitate to contact us by email to us.